OUR STORY

1st ERA™ was created to redefine what performance gear should be. Built at the intersection of elite athletics, culture, and innovation, 1st ERA is a next-generation sports and lifestyle brand designed for those who demand more from what they wear—on the field, in training, and in everyday life.

Founded by a former Division I and international athlete, 1st ERA was born from real experience, not trends or corporate marketing. Years spent training, competing, and mentoring revealed a clear gap in the market: most brands offered style without substance or performance without cultural relevance. 1st ERA exists to bridge that gap.

BUILT FOR PERFORMANCE

At the core of the brand is Performance-FITT™, our proprietary innovation platform powering every product we create. From our performance enhancement toe socks to future apparel and footwear, Performance-FITT is engineered to support the body through moisture-wicking materials, biomechanical alignment, impact absorption, and all-day comfort. This is function-driven design built to perform under pressure and transition seamlessly into lifestyle wear.

With reach across the U.S. and international markets, 1st ERA represents a global performance movement focused on progress, discipline, and evolution.

This is more than apparel.

This is your 1st ERA.