1st ERA Privacy Policy

Last Updated: August 17, 2026

1st ERA Sports LLC, doing business as 1st ERA (“1st ERA,” “we,” “us,” or “our”), operates this website, online store, and related services, products, features, content, and tools (collectively, the “Services”).

Our online store is powered by Shopify, which provides the ecommerce infrastructure that enables us to offer our products and Services.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, purchase our products, create an account, communicate with us, subscribe to email or SMS/text communications, interact with our marketing, or otherwise use our Services.

By accessing or using our Services, you acknowledge that you have read and understand this Privacy Policy.

1. Personal Information We Collect

“Personal information” means information that identifies, relates to, describes, or can reasonably be linked with an individual. It does not include information that has been anonymized or de-identified so that it cannot reasonably identify an individual.

Depending on how you interact with 1st ERA, we may collect:

Contact Information: Name, email address, telephone or mobile number, billing address, shipping address, and other contact information you provide.

Order and Transaction Information: Products purchased, order history, returns, exchanges, refunds, discounts, transaction information, and related purchase details.

Payment Information: Payment method and transaction-related information necessary to process your purchase. Payment information may be processed by Shopify and third-party payment processors. 1st ERA does not necessarily receive or store complete payment-card information.

Account Information: Account credentials, preferences, settings, saved information, and other information associated with your customer account.

Marketing and Communication Preferences: Email subscriptions, SMS/text-message subscriptions, marketing consent, opt-in and opt-out records, communication preferences, and related information.

Customer Communications: Information you provide when contacting customer service, submitting inquiries, communicating with us, or otherwise corresponding with 1st ERA.

Reviews and User-Submitted Content: Product reviews, photographs, videos, feedback, survey responses, or other content you voluntarily submit.

Device and Technical Information: IP address, browser type, device type, operating system, network information, cookie identifiers, and similar technical information.

Website and Usage Information: Information regarding how you interact with our website, including pages and products viewed, searches, shopping-cart activity, checkout activity, purchases, referral information, and other interactions with our Services.

2. How We Collect Personal Information

We may collect information:

• Directly from you when you purchase products, create an account, subscribe to email or SMS/text communications, submit a review, contact us, or otherwise provide information;
• Automatically when you interact with our website through cookies, pixels, and similar technologies;
• From Shopify and service providers that assist us in operating our business;
• From payment processors, shipping providers, marketing and messaging platforms, analytics providers, and other vendors providing services to 1st ERA;
• From social media platforms when you interact with our business through those platforms; and
• From other sources where permitted by applicable law.

3. How We Use Personal Information

We may use personal information to:

Process and Fulfill Orders. Process transactions, confirm orders, arrange shipping and delivery, provide order updates, process returns and exchanges, and provide customer support.

Operate Our Business. Maintain customer accounts, administer our website, manage inventory, maintain business records, improve our operations, and provide our Services.

Improve Our Products and Services. Understand how customers use our website and products, evaluate customer feedback, improve website functionality, and develop new products, services, and customer experiences.

Communicate With Customers. Respond to questions, provide customer service, send transactional communications, and communicate important information regarding orders or accounts.

Email and SMS/Text Marketing. Where permitted by applicable law and based on applicable consent, send promotional emails, SMS/text messages, new-product announcements, early-access opportunities, restock notifications, subscriber incentives, special offers, event announcements, and other 1st ERA marketing communications.

Marketing and Advertising. Where permitted by applicable law and subject to applicable privacy choices, measure advertising performance, understand how customers discover and interact with 1st ERA, promote our products, and provide relevant marketing.

Security and Fraud Prevention. Protect customers, detect and prevent fraudulent transactions, investigate suspicious or unlawful activity, secure our website and systems, and protect 1st ERA's rights, property, operations, customers, and business interests.

Legal and Compliance Purposes. Maintain records, comply with applicable laws and legal obligations, respond to lawful government or legal requests, enforce our policies and agreements, resolve disputes, and establish, exercise, or defend legal claims.

4. Cookies and Similar Technologies

1st ERA and certain service providers may use cookies, pixels, tags, and similar technologies to operate our website, remember customer preferences, understand website performance, measure traffic and interactions, prevent fraud, and measure advertising effectiveness.

These technologies may collect device information and information about interactions with our website, such as:

• Pages or products viewed;
• Searches;
• Products added to a shopping cart;
• Checkout activity;
• Purchases;
• Referral information;
• Browser and device information; and
• IP address and similar technical identifiers.

Where required by applicable law, non-essential cookies or similar technologies will be subject to applicable consent or opt-out choices.

Customers may also be able to manage certain cookies through their browser settings. Disabling cookies may affect the functionality of certain portions of our Services.

5. Meta Pixel and Facebook/Instagram Advertising

1st ERA may use the Meta Pixel provided by Meta Platforms, Inc. to measure the performance of advertising and understand how visitors interact with our website after viewing or interacting with advertising on Facebook or Instagram.

We currently configure our Shopify Facebook and Instagram integration using Shopify's Conservative data-sharing setting.

Under our current configuration, the Meta Pixel may collect information regarding website and browsing activity, including interactions such as page views, product views, searches, adding products to a cart, checkout activity, and purchases.

1st ERA does not currently enable Shopify's Enhanced or Maximum Meta customer data-sharing settings.

We periodically review our advertising and privacy configurations. If we materially change how personal information is collected, used, or disclosed, we will update this Privacy Policy and provide any notices or choices required by applicable law.

Meta processes information it receives according to its own privacy policies and practices.

6. Shopify

Our ecommerce store is powered by Shopify.

Shopify processes information necessary to provide ecommerce functionality, including hosting our online store, processing transactions, supporting checkout functionality, preventing fraud, providing analytics, enabling marketing and communication features, and supporting other store functionality.

Information submitted through our Services may therefore be transmitted to and processed by Shopify and service providers supporting our Shopify store.

Shopify may independently process certain information in accordance with its own privacy policies and applicable agreements.

7. How We Disclose Personal Information

We do not sell customer lists or customer contact information as part of our ordinary business operations.

We may disclose personal information when reasonably necessary to operate our business, provide Services, comply with applicable law, or protect legitimate business interests.

Recipients may include:

Shopify and Ecommerce Providers: To host and operate our online store and provide ecommerce functionality.

Payment Processors: To securely process transactions and payments.

Shipping and Fulfillment Providers: To prepare, ship, track, and deliver orders.

Technology and Service Providers: Providers assisting with website hosting, security, fraud prevention, analytics, customer support, communications, reviews, loyalty programs, SMS/text messaging, email delivery, and other operational functions.

Advertising and Marketing Providers: Limited information may be processed through advertising, marketing, messaging, and measurement technologies as described in this Privacy Policy and subject to applicable privacy choices.

Professional Advisors: Attorneys, accountants, insurers, consultants, financial institutions, and other professional advisors where reasonably necessary for legitimate business purposes.

Government and Legal Authorities: When reasonably necessary to comply with applicable laws, court orders, subpoenas, governmental requests, or other valid legal processes.

Business Transactions: Information may be disclosed in connection with an actual or proposed merger, acquisition, financing, investment, restructuring, sale of assets, bankruptcy, or similar business transaction, subject to applicable legal requirements.

We may also disclose information when reasonably necessary to investigate fraud, enforce our agreements or policies, protect 1st ERA's intellectual property or other rights, defend legal claims, protect customers, or protect the security and integrity of our Services.

8. Email Marketing Communications

Where permitted by applicable law and based on applicable consent, customers may receive promotional emails from 1st ERA concerning products, releases, promotions, events, incentives, restocks, and other updates.

You may unsubscribe from promotional emails at any time using the unsubscribe mechanism included in those communications.

Opting out of promotional emails does not prevent us from sending necessary non-promotional communications, such as order confirmations, shipping notifications, account notices, customer-service responses, product-safety information, or other transactional communications.

9. SMS/Text Messaging Program

If you voluntarily provide your mobile telephone number and opt in to receive SMS/text marketing communications from 1st ERA, you consent to receive recurring promotional and marketing text messages from or on behalf of 1st ERA at the mobile number you provide.

SMS/text communications may include:

• Early access to new product releases;
• New-drop announcements;
• Restock alerts;
• Subscriber-only access or incentives;
• Promotional offers;
• Product and company updates;
• Special events and announcements; and
• Other 1st ERA marketing communications.

Message frequency may vary. Message and data rates may apply.

Consent to receive promotional SMS/text messages is not a condition of purchasing any goods or services from 1st ERA.

You may opt out of promotional SMS/text messages at any time by replying STOP to a marketing text message. You may reply HELP for assistance where supported or contact us at info@1stera.com.

We may use Shopify and/or third-party SMS, communications, telecommunications, or technology providers to facilitate, administer, and deliver our text-message program.

We maintain records relating to SMS marketing consent, subscriptions, and opt-out requests as reasonably necessary to operate the program and comply with applicable requirements.

We will honor applicable SMS/text-message opt-out requests in accordance with applicable law and the functionality of our messaging providers.

10. Mobile Information and SMS Privacy

Mobile telephone numbers, SMS opt-in information, consent records, and related messaging information may be used to operate and administer the 1st ERA SMS/text messaging program.

We may disclose mobile information to service providers that assist us with delivering text messages, managing subscriptions and consent, operating our ecommerce platform, providing customer service, maintaining security, or otherwise supporting our SMS program.

We do not sell mobile telephone numbers or SMS opt-in information as part of our ordinary business operations.

We do not disclose mobile telephone numbers or SMS opt-in information to unaffiliated third parties for their own independent SMS marketing purposes except where you direct us to do so or where otherwise permitted or required by applicable law.

11. Third-Party Services and Websites

Our Services may contain links, integrations, widgets, or functionality provided by third parties, including social media platforms, payment providers, communications providers, and other services.

Third-party services operate according to their own terms and privacy practices.

1st ERA does not control and is not responsible for the independent privacy or security practices of third-party websites or services.

We encourage customers to review the privacy policies of third parties before providing personal information directly to them.

12. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no internet transmission, electronic storage system, or security measure can guarantee absolute security.

Customers are responsible for maintaining the confidentiality of account credentials and should not share passwords or account-access information with unauthorized persons.

13. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to:

• Fulfill orders;
• Maintain customer accounts;
• Provide customer service;
• Administer email and SMS subscriptions and consent records;
• Maintain business and financial records;
• Comply with tax, accounting, regulatory, and legal obligations;
• Prevent fraud;
• Resolve disputes;
• Enforce agreements; and
• Establish, exercise, or defend legal claims.

Retention periods may vary depending on the type of information and applicable legal requirements.

When information is no longer reasonably required, we may delete, anonymize, or otherwise dispose of it in accordance with applicable law and our operational requirements.

14. Your Privacy Rights

Depending on where you live and applicable law, you may have certain rights concerning your personal information, including the right to:

• Request access to or information about personal information we maintain about you;
• Request correction of inaccurate personal information;
• Request deletion of certain personal information;
• Request a portable copy of certain information;
• Opt out of certain sales or sharing of personal information;
• Opt out of certain targeted advertising;
• Withdraw consent where processing is based on consent; and
• Appeal certain decisions regarding privacy-rights requests where applicable.

These rights are not absolute and may be subject to exceptions permitted by applicable law.

We may need to verify your identity before processing certain requests.

We will not unlawfully discriminate against customers for exercising applicable privacy rights.

15. Opting Out of Sale, Sharing, or Targeted Advertising

Depending on where you reside, applicable privacy laws may provide the right to opt out of certain uses or disclosures of personal information for targeted advertising or activities legally defined as the “sale” or “sharing” of personal information.

Customers may exercise applicable rights through our Data Sharing Opt-Out page, where available, or by contacting us using the information below.

Where required by applicable law, we will also process recognized opt-out preference signals, such as the Global Privacy Control (GPC), as required.

Certain disclosures necessary to process transactions, fulfill orders, prevent fraud, provide requested Services, deliver communications you requested, or comply with applicable law may not be subject to advertising-related opt-out rights.

16. Children's Privacy

Our Services are intended for general audiences purchasing 1st ERA products and are not directed toward children for purposes of collecting personal information.

We do not knowingly collect personal information from children in violation of applicable law.

If a parent or legal guardian believes that a child has provided personal information to us inappropriately, please contact us so that we can review the matter and take appropriate action.

We do not knowingly sell or share the personal information of consumers under 16 where prohibited by applicable law.

17. International Users

1st ERA is based in the United States.

If you access our Services from outside the United States, your information may be transferred to, stored in, or processed in the United States or other countries where Shopify or our service providers operate.

Where required, transfers of personal information will be handled using legally recognized safeguards or other mechanisms permitted under applicable data-protection laws.

Residents of the European Economic Area, United Kingdom, and other jurisdictions may have additional rights under applicable privacy laws.

18. Legal Requests and Protection of 1st ERA

We may preserve, use, or disclose information when we reasonably believe doing so is necessary to:

• Comply with applicable laws or valid legal processes;
• Respond to lawful requests from governmental authorities;
• Investigate suspected fraud or unlawful activity;
• Enforce our Terms of Service, agreements, or other policies;
• Protect our intellectual property and other legal rights;
• Protect our customers, employees, contractors, business partners, or the public;
• Maintain the security and integrity of our Services; or
• Establish, exercise, or defend legal claims.

Nothing in this Privacy Policy is intended to waive any legal rights, defenses, privileges, remedies, intellectual-property rights, contractual rights, or other protections available to 1st ERA under applicable law.

19. Business Transfers

If 1st ERA or its assets are involved in a financing, investment, acquisition, merger, restructuring, sale, bankruptcy, or similar transaction, personal information may be reviewed or transferred as part of that transaction where permitted by applicable law.

Any successor organization receiving personal information will be subject to applicable legal requirements regarding that information.

20. Changes to This Privacy Policy

We may modify this Privacy Policy periodically to reflect changes to our Services, technology, business operations, legal requirements, advertising practices, SMS/text messaging program, or other circumstances.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.

Where required by applicable law, we will provide additional notice or obtain consent before materially changing how personal information is processed.

21. Contact Us

If you have questions regarding this Privacy Policy, our privacy practices, our SMS/text messaging program, or would like to exercise applicable privacy rights, please contact:

1st ERA Sports LLC (DBA 1st ERA)
Email: info@1stera.com

For purposes of applicable data-protection laws, 1st ERA Sports LLC is the data controller of personal information where applicable.